Announcement

Fan Engagement Using SMS Marketing
(How To Drive Fan Loyalty)

June 19th, 2023

SMS marketing stands as a powerful tool for teams to connect directly with fans, drive ticket sales, and build a brand that inspires fan loyalty. Whether it's offering exclusive promotions, providing timely updates, sending game-day reminders, gathering feedback, or personalizing experiences, the versatility of SMS marketing plays a critical role in fan engagement.
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When it comes to fan engagement, SMS is a powerful player. Here are some of the primary ways SMS solutions can drive sports fan engagement:‍
Offer exclusive deals and promotions that build fan loyalty.
SMS marketing solutions can enable you to offer exclusive deals and promotions. Subscribers to a team's text messaging list may receive discounts on tickets, special merchandise offers, or access to pre-sale tickets before public availability. A solution like Pogoseat can help teams in offering such exclusives, fostering a sense of belonging and loyalty amongst fans.
Timely Updates & News To Keep Fans In The Loop
Sports enthusiasts constantly crave updates on their favorite teams. From injury news to player achievements, timely updates can make fans feel more connected to their teams. This connectivity can translate into more game attendance and merchandise purchases.
Game-Day Reminders To Minimize Missed Opportunities
Given the fast-paced nature of our lives, game-day reminders through SMS ensure fans are on top of their teams' schedules. SMS alerts can be particularly beneficial for fans traveling for away games or those balancing other commitments. These reminders reduce the risk of fans missing games, thereby increasing attendance and engagement.
Surveys & Polls To Engage Fans Directly
‍Fan engagement marketing extends beyond mere updates. Sports teams can leverage SMS to gather valuable fan feedback through surveys and polls. From team performance to stadium facilities, this feedback can highlight areas for improvement, consequently elevating the overall fan experience and enabling teams to continually deliver on the changing needs of fans.‍‍
Personalization To Elevate Fan Connections‍
Teams can further exploit SMS marketing by personalizing fan experiences. By gathering data on fans’ interests and preferences, teams can send targeted messages resonating with individual fans. This tailored communication can range from updates about favored players to customized merchandise offers, fostering stronger connections and enhancing engagement.

White-label ticketing solutions like those offered by Pogoseat can assist in personalizing the experience and meeting fans' changing needs. Our innovative technologies are designed to help create new ancillary revenue streams and offer tools to refine ticketing systems, thereby boosting incremental revenue and enhancing fan engagement.

With the right strategy and assistance from Pogoseat, SMS marketing can effectively meet the changing needs of fans and enable sports teams to drive fan loyalty.

Still have questions?
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Pogoseat is proud to work with some of the biggest names in sport and live-entertainment.

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Testimonials

Read what some of our partners said about Pogoseat. Don't just take our word for it.
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
Detroit Pistons
"I have been deeply involved in the sports tech realm for over 20 years - including my tenure as Chief Commercial Officer & Head of Sports at Ticketmaster - and I can say with confidence that
 the ‘Text-to-Buy’ and ‘Text-to-Upgrade’ ticketing technology that Pogoseat has created is as good as it gets. I honestly don’t see how anyone wouldn’t want to use this technology as part of their ticket selling repertoire."
Greg Economou
Ex Chief Commericial Office and Head of Sports
"The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide."
Nick Baker
President & COO
Global Partnerships AEG
"Pogoseat has revolutionized our student resale process. Their closed resale marketplace offers a secure and efficient platform for our students to purchase verified student section tickets. Pogoseat’s innovative technology has been a game changer for our students."
Bryan Markiewicz
Senior Director of Ticket Operations Elevate | Penn State University
"Pogoseat has been a great partner. Its text-ticketing platform has been great for us looking to reach new audiences in a simple and efficient way and drive revenues. It has never been easier for fans to purchase tickets to our games. Their full integration with our ticketing system is key to making our program so successful.”"
Todd Pollock
Chief Ticketing Officer & SVP of Ticketing
"Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering,while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meetsour exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, andthe chance to resell the original seat to a new buyer."
Trevor Purvis
VP Ticketing Technology & Solutions
Houston Astros
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services
Brighton & Hove Albion FC
"Pogoseat has been instrumental in the successful launch of our Steelers Student Rush program. Their
technology has made ticket purchasing simple for students and helped open a new channel for us to connect with them. The seamless ticket-buying
process and the crucial integration with Ticketmaster have been foundational to our program’s early success."
Justin Mitchell
Head of Marketing
"Partnering with Pogoseat has helped our organization discover new fans, as well as engaging existing fans with an effortless way to purchase
tickets through our Jets Student Rush and Jets Standby (last-minute) programs. We are pleased with the positive impact this partnership has had
on our fans."
Linzy Jones
VP Ticketing & Consumer Sales
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide."
Nick Baker
President & COO, Global Partnerships AEG
"Pogoseat has revolutionized our student resale process. Their closed resale marketplace offers a secure and efficient platform for our students to purchase verified student section tickets. Pogoseat’s innovative technology has been a game changer for our students."
Bryan Markiewicz
Senior Director of Ticket Operations at Elevate | Penn State University
"Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering,while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meetsour exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, andthe chance to resell the original seat to a new buyer."
Trevor Purvis
VP Ticketing Technilogy & Solutions
"Pogoseat has been instrumental in the successful launch of our Steelers Student Rush program. Their
technology has made ticket purchasing simple for students and helped open a new channel for us to connect with them. The seamless ticket-buying
process and the crucial integration with Ticketmaster have been foundational to our program’s early success."
Justin Mitchell
Head of Marketing
"I have been deeply involved in the sports tech realm for over 20 years - including my tenure as Chief Commercial Officer & Head of Sports at Ticketmaster - and I can say with confidence that
 the ‘Text-to-Buy’ and ‘Text-to-Upgrade’ ticketing technology that Pogoseat has created is as good as it gets. I honestly don’t see howanyone wouldn’t w“ant to use this technology as part of their ticket selling repertoire."
Greg Economou
Ex Chief Commericial Office and Head of Sports
"Pogoseat has been a great partner. Its text-ticketing platform has been great for us looking to reach new audiences in a simple and efficient way and drive revenues. It has never been easier for fans to purchase tickets to our games. Their full integration with our ticketing system is key to making our program so successful.”"
Todd Pollock
Chief Ticketing Officer & SVP of Ticketing
"Partnering with Pogoseat has helped our organization discover new fans, as well as engaging existing fans with an effortless way to purchase tickets through our Jets Student Rush and Jets Standby (last-minute) programs. We are pleased with the positive impact this partnership has had on our fans."
Linzy Jones
VP Ticketing & Consumer Sales
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services

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