Announcement

Open Ticket Distribution: What’s Next For Open Marketplaces

May 5th, 2023

Ticket distribution is undergoing a significant transformation, driven by the rise of open ticket distribution. This approach maximizes ticket sales by reaching sports and live-entertainment fans wherever they are digitally. As the industry evolves, new methods, partnerships, and outlets are emerging, contributing to the growth and success of various ticketing companies.
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Contents‍
1. Open Ticket Distribution (Origins & Key Benefits)
2. Open Distribution (Why Does It Matter?)
3. Unlocking Inventory Opportunities & Maximizing Value
4. Pogoseat & The Future Of Open Ticket Distribution
5. Embracing The Future Of Ticket Distribution

Open Ticket Distribution (Origins & Key Benefits)
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‍‍From Traditional Ticket Outlets To Digital Marketplaces
‍Distribution has come a long way since the days of retail outlets in the back of record stores. We have shifted to open marketplaces, where multiple providers can sell tickets through various channels. This was fueled by the NFL's 2017 move to an open marketplace, allowing many new players to come into the market as secondary ticketing providers.

‍Selling More Tickets Through A Variety Of Platforms
‍Meeting fans on platforms they are already engaging with; Open ticket distribution has enabled organizations to sell more tickets through a variety of platforms, offsetting the fees lost from not selling directly through official marketplaces. Mobile event ticketing enables vendors to create ancillary revenue streams and monetize unsold seats before and during events.
Open Distribution (Why Does It Matter?)
‍Globalizing The Sports & Live-Entertainment Ticketing Industry
‍Open ticket distribution is breaking down barriers and connecting fans to events on a global scale. Open ticket distribution is connecting sports clients' tickets with foreign buyers, further expanding the reach of major sports and live-entertainment events. Innovative mobile event ticketing is helping meet the changing needs of fans in a globalized marketplace.

‍Incorporating Team Sponsors & White-Label Software
‍The rise of open ticket distribution will present no shortage of new opportunities in the market. Another aspect of open distribution is the potential for team sponsors to become involved in selling tickets. As primary ticketing companies take a step back, some may operate like white-label software, providing the infrastructure for other entities to sell tickets.

Enter POGOSEAT...
Unlocking Inventory Opportunities & Maximizing Value
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Founded in 2012, Pogoseat is revolutionizing the ticketing industry by giving sports teams and live-entertainment venues the tools they need to unlock inventory opportunities. Pogoseat’s proprietary platform maximizes the value of every ticket and offers fans better experiences with unparalleled flexibility by selling tickets in ways that align with their unique buying preferences.
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Incorporating Team Sponsors & White-Label Software
‍Pogoseat has partnered with some of the world's most notable brands to provide innovative, cutting-edge technology in an industry experiencing rapidly changing fan behavior. By working with Pogoseat, these brands can access a wealth of expertise and state-of-the-art tools to stay ahead in the competitive world of ticket distribution as they meet and exceed fan expectations.
Pogoseat & The Future Of Open Ticket Distribution

Pogoseat has a proven track record of building innovative ticketing solutions that elevate fan experiences. Before the days of easily accessible APIs, teams and venues often managed inventory using spreadsheets amongst other tools. This was far from efficient and often had a negative impact on fan experiences. Pogoseat’s nimble nature has enabled us to innovate quickly and avoid the bureaucracy and slow decision-making processes that often plague larger organizations.

Over the last decade, we have consistently demonstrated our ability to pivot quickly and develop solutions that enable promoters to engage those hard-to-reach fan segments. When it comes to reaching the next generation of fans, pioneering technology like our Text-to-Buy solution has proven invaluable to promoters that need to attract fan segments making last-minute decisions. 

Are you open to enhancing your inventory distribution? Talk to us today.
Embracing The Future Of Ticket Distribution
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Open ticket distribution is undoubtedly shaping the future of the sports and live-entertainment ticketing industry. Ticketing companies can maximize ticket sales and connect with new fans on a global scale.

‍Pogoseat's pioneering platform and technology are at the forefront of this revolution, empowering sports teams, live-entertainment venues, and notable brands to navigate the changing landscape and continue to delight fans around the world. As the ticket distribution industry continues to evolve with digital technology, it's important for organizations to stay ahead of the curve and begin embracing the opportunities that open ticket distribution presents.

By partnering with Pogoseat, you can access the tools, expertise, and support needed to thrive in this exciting new era of ticketing. Using Pogoseat, you can tap into SMS conversion rates as high as 76%.

If you are growing tired of having extra capacity, inventory, and lost revenue, you need Pogoseat in your corner. Are you ready to explore the possibilities of Pogoseat’s mobile event ticketing?

Pogoseat is proud to work with some of the biggest names in sport and live-entertainment.

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Testimonials

Read what some of our partners said about Pogoseat. Don't just take our word for it.
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
Detroit Pistons
"I have been deeply involved in the sports tech realm for over 20 years - including my tenure as Chief Commercial Officer & Head of Sports at Ticketmaster - and I can say with confidence that
 the ‘Text-to-Buy’ and ‘Text-to-Upgrade’ ticketing technology that Pogoseat has created is as good as it gets. I honestly don’t see how anyone wouldn’t want to use this technology as part of their ticket selling repertoire."
Greg Economou
Ex Chief Commericial Office and Head of Sports
"The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide."
Nick Baker
President & COO
Global Partnerships AEG
"Pogoseat has revolutionized our student resale process. Their closed resale marketplace offers a secure and efficient platform for our students to purchase verified student section tickets. Pogoseat’s innovative technology has been a game changer for our students."
Bryan Markiewicz
Senior Director of Ticket Operations Elevate | Penn State University
"Pogoseat has been a great partner. Its text-ticketing platform has been great for us looking to reach new audiences in a simple and efficient way and drive revenues. It has never been easier for fans to purchase tickets to our games. Their full integration with our ticketing system is key to making our program so successful.”"
Todd Pollock
Chief Ticketing Officer & SVP of Ticketing
"Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering,while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meetsour exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, andthe chance to resell the original seat to a new buyer."
Trevor Purvis
VP Ticketing Technology & Solutions
Houston Astros
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services
Brighton & Hove Albion FC
"Pogoseat has been instrumental in the successful launch of our Steelers Student Rush program. Their
technology has made ticket purchasing simple for students and helped open a new channel for us to connect with them. The seamless ticket-buying
process and the crucial integration with Ticketmaster have been foundational to our program’s early success."
Justin Mitchell
Head of Marketing
"Partnering with Pogoseat has helped our organization discover new fans, as well as engaging existing fans with an effortless way to purchase
tickets through our Jets Student Rush and Jets Standby (last-minute) programs. We are pleased with the positive impact this partnership has had
on our fans."
Linzy Jones
VP Ticketing & Consumer Sales
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide."
Nick Baker
President & COO, Global Partnerships AEG
"Pogoseat has revolutionized our student resale process. Their closed resale marketplace offers a secure and efficient platform for our students to purchase verified student section tickets. Pogoseat’s innovative technology has been a game changer for our students."
Bryan Markiewicz
Senior Director of Ticket Operations at Elevate | Penn State University
"Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering,while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meetsour exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, andthe chance to resell the original seat to a new buyer."
Trevor Purvis
VP Ticketing Technilogy & Solutions
"Pogoseat has been instrumental in the successful launch of our Steelers Student Rush program. Their
technology has made ticket purchasing simple for students and helped open a new channel for us to connect with them. The seamless ticket-buying
process and the crucial integration with Ticketmaster have been foundational to our program’s early success."
Justin Mitchell
Head of Marketing
"I have been deeply involved in the sports tech realm for over 20 years - including my tenure as Chief Commercial Officer & Head of Sports at Ticketmaster - and I can say with confidence that
 the ‘Text-to-Buy’ and ‘Text-to-Upgrade’ ticketing technology that Pogoseat has created is as good as it gets. I honestly don’t see howanyone wouldn’t w“ant to use this technology as part of their ticket selling repertoire."
Greg Economou
Ex Chief Commericial Office and Head of Sports
"Pogoseat has been a great partner. Its text-ticketing platform has been great for us looking to reach new audiences in a simple and efficient way and drive revenues. It has never been easier for fans to purchase tickets to our games. Their full integration with our ticketing system is key to making our program so successful.”"
Todd Pollock
Chief Ticketing Officer & SVP of Ticketing
"Partnering with Pogoseat has helped our organization discover new fans, as well as engaging existing fans with an effortless way to purchase tickets through our Jets Student Rush and Jets Standby (last-minute) programs. We are pleased with the positive impact this partnership has had on our fans."
Linzy Jones
VP Ticketing & Consumer Sales
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services

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