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Case Study: WWE

Pogoseat partners with WWE to enhance Fan Experience

When it comes to unforgettable live events, few compare to the spectacle of the WWE Royal Rumble 💥. With surprise entrants, championship moments, and one of the most electric crowds in sports entertainment, the Royal Rumble delivers a truly unique fan experience every year.

At Royal Rumble 2024, held at Tropicana Field, Pogoseat partnered with WWE to enhance the in-arena experience through real-time seat upgrades 📱🎟️ — giving fans the opportunity to move closer to the action while unlocking new incremental revenue for the event.

Bringing Fans Closer to the Action 🎯

Large-scale live events often see inventory shifts throughout the night. As guests move around the venue or premium seats go unused, opportunities arise to place fans into better locations.

Pogoseat’s seat upgrade technology enables event operators to offer those premium seats directly to fans already in the building.

At Royal Rumble 2024, this meant fans could:

  • 🔥 Upgrade their seats to premium locations closer to the ring
  • 👀 Access exclusive seating areas and enhanced viewing angles
  • 📱 Complete purchases instantly from their mobile device

Rather than leaving premium seats empty, the technology allowed WWE to fill high-value inventory in real time.

Unlocking Incremental Revenue 💰

Seat upgrades represent one of the most effective ways for venues and promoters to increase revenue without increasing capacity.

By dynamically offering premium seating to fans already attending the event, Pogoseat helps partners:

  • 💸 Monetize unused premium inventory
  • 📈 Increase revenue per attendee
  • 🤝 Deliver enhanced experiences to fans
  • 🏟️ Maximize the value of every event

For an event as high-profile as Royal Rumble, where demand is extremely high, these opportunities can significantly impact overall event performance.

Enhancing the Fan Experience ⭐

Beyond revenue, upgrades give fans the chance to transform their event experience in real time.

For many attendees, moving closer to the ring during the Royal Rumble — where surprise entrants and dramatic moments unfold — can make the difference between simply watching history and being part of it.

By making upgrades simple, fast, and mobile-first, Pogoseat ensures premium experiences are accessible in the moment.

A Smarter Future for Live Event Seating 🚀

The collaboration between Pogoseat and WWE at Royal Rumble 2024 demonstrates how modern upgrade technology can unlock new value for both fans and event operators.

As live events continue to evolve, technologies that enable dynamic inventory management and real-time fan engagement will play a critical role in maximizing both the fan experience and event revenue.

With partners across sports and entertainment, Pogoseat continues to help teams, leagues, and promoters turn existing seats into dynamic opportunities for fans to move closer to the action 🎟️.

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reviews

Results that speak
for themselves.

Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text.
Dan Lefton
SVP, Ticket Sales & Service
Detroit Pistons
The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide.
Nick Baker
President & COO
Global Partnerships, AEG
I have been deeply involved in the sports tech realm for over 20 years - including my tenure as Chief Commercial Officer & Head of Sports at Ticketmaster - and I can say with confidence that the 'Text-to-Buy' and 'Text-to-Upgrade' ticketing technology that Pogoseat has created is as good as it gets. I honestly don't see how anyone wouldn't want to use this technology as part of their ticket selling repertoire.
Greg Economou
Ex Chief Commercial Officer and Head of Sports
Ticketmaster
Pogoseat has revolutionized our student resale process. Their closed resale marketplace offers a secure and efficient platform for our students to purchase verified student section tickets. Pogoseat's innovative technology has been a game changer for our students.
Bryan Markiewicz
Senior Director of Ticket Operations, Elevate
Penn State University
Pogoseat has been a great partner. Its text-ticketing platform has been great for us looking to reach new audiences in a simple and efficient way and drive revenues. It has never been easier for fans to purchase tickets to our games. Their full integration with our ticketing system is key to making our program so successful.
Todd Pollock
Chief Ticketing Officer & SVP of Ticketing
Vegas Golden Knights
Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use.
Nat Harden
SVP, Ticket Sales & Service
Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering, while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meets our exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, and the chance to resell the original seat to a new buyer.
Trevor Purvis
VP Ticketing Technology & Solutions
Houston Astros
Pogoseat has been instrumental in the successful launch of our Steelers Student Rush program. Their technology has made ticket purchasing simple for students and helped open a new channel for us to connect with them. The seamless ticket-buying process and the crucial integration with Ticketmaster have been foundational to our program's early success.
Justin Mitchell
Head of Marketing
Pittsburgh Steelers
Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very pleased with our partnership.
Jenny Gower
Head of Ticketing & Supporter Services
Brighton & Hove Albion FC
Partnering with Pogoseat has helped our organization discover new fans, as well as engaging existing fans with an effortless way to purchase tickets through our Jets Student Rush and Jets Standby (last-minute) programs. We are pleased with the positive impact this partnership has had on our fans.
Linzy Jones
VP Ticketing & Consumer Sales
Winnipeg Jets
The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue.
Sebastian Prevost
Director of Distribution
Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successful.
Russ Stanley
SVP, Ticket Sales & Service
San Francisco Giants