Announcement
Two-Way SMS vs. One-Way SMS: Which Is Better For Event Ticket Sales?
January 15th, 2023

Are you utilizing two-way or one-way text messaging as part of your SMS marketing strategy? When marketers begin to explore the possibilities of this channel, they are often torn on whether to pursue a two-way or one-way text messaging strategy. While both types of messaging come with advantages, what is the best solution for driving event ticket sales? Let’s dive in deeper.
Contents
Contents
Two-Way SMS vs. One-Way SMS: How do they differ?
With one-way SMS messaging, you can send texts to recipients - but they are not able to send any back. While this is often useful for event notifications and general information, one-way SMS can often struggle to drive prospective ticket-holders toward conversions. For prospects to move down the sales funnel, you must create room for nuance. This is where two-way SMS comes in.
Two-way SMS allows room for personal engagement and gives prospective ticket-holders the ability to ask questions. This is essential to filling prospects with confidence and moving them closer to conversions. With instantaneous replies to prospects, conversational SMS is uniquely placed to act as an extension of your ticket sales desk and actively drive conversions.

How does two-way SMS offer superior engagement?
Typically, during a one-way SMS text message blast, prospective ticket-holders have three different options for interaction and engagement:
• Click on a link in a text to purchase tickets.
• Read the text, digest the information, and ignore it completely.
• Opt-out of future text messages by unsubscribing.
During two-way text message conversations, prospective ticketholders usually have four different options for interaction and engagement:
• Ask a question about the ticket offer.
• Purchase tickets for the event.
• Answer a question posed by the SMS bot.
• Opt-out of future text messages by unsubscribing.
The conversational SMS offered by two-way text messaging can help to swiftly address any questions potential ticketholders may have. When an unanswered question is preventing a sale, a trained two-way SMS solution can confidently provide an answer and get the prospect over the finish line. It is the perfect way to accelerate your sales ticket pipeline without more agents.
Typically, during a one-way SMS text message blast, prospective ticket-holders have three different options for interaction and engagement:
• Click on a link in a text to purchase tickets.
• Read the text, digest the information, and ignore it completely.
• Opt-out of future text messages by unsubscribing.
During two-way text message conversations, prospective ticketholders usually have four different options for interaction and engagement:
• Ask a question about the ticket offer.
• Purchase tickets for the event.
• Answer a question posed by the SMS bot.
• Opt-out of future text messages by unsubscribing.
The conversational SMS offered by two-way text messaging can help to swiftly address any questions potential ticketholders may have. When an unanswered question is preventing a sale, a trained two-way SMS solution can confidently provide an answer and get the prospect over the finish line. It is the perfect way to accelerate your sales ticket pipeline without more agents.

When are one-way SMS text blasts useful?
From general event information to coupon codes with special offers, one-way SMS text blasts have their place. When it comes to driving conversions and encouraging transactions, this cut-and-paste, one-size-fits-all approach often falls short of driving conversions. To support transactional communication, you need a two-way SMS solution in your corner.
While one-way text messaging is occasionally useful for ‘link-to-buy’ - it is unlikely to convert prospective ticket-holders with unanswered questions about the event experience. Research shows that for every additional step after clicking a link, you are losing potential customers. Sure, you will convert a few people and land a handful of ticket sales - but you won’t capture those with burning questions that remain unanswered. This is why conversational SMS is so powerful.
From general event information to coupon codes with special offers, one-way SMS text blasts have their place. When it comes to driving conversions and encouraging transactions, this cut-and-paste, one-size-fits-all approach often falls short of driving conversions. To support transactional communication, you need a two-way SMS solution in your corner.
While one-way text messaging is occasionally useful for ‘link-to-buy’ - it is unlikely to convert prospective ticket-holders with unanswered questions about the event experience. Research shows that for every additional step after clicking a link, you are losing potential customers. Sure, you will convert a few people and land a handful of ticket sales - but you won’t capture those with burning questions that remain unanswered. This is why conversational SMS is so powerful.
Why leverage Pogoseat’s Text-to-Buy solution?
Pogoseat’s Text-to-Buy solution offers tremendous upside to professional sports teams and live-entertainment venues with hopes of unlocking more ticket sales revenue from SMS as a marketing channel. With a full range of text message templates to choose from and an integrated payment gateway, your team can spark engaging conversations with prospective ticketholders without lifting a finger.
That’s right, our solution will converse back-and-forth with prospects and gradually move them through your sales funnel. The best bit? Prospects can complete transactions inside the text exchange. Having the flexibility to buy event tickets at the very last minute aligns with changing consumer behaviors and helps to engage hard-to-reach fan segments, such as millennials.
Are you open to exploring the potential of Pogoseat’s Text-to-Buy solution? Still have questions?
Talk to us today.
Pogoseat’s Text-to-Buy solution offers tremendous upside to professional sports teams and live-entertainment venues with hopes of unlocking more ticket sales revenue from SMS as a marketing channel. With a full range of text message templates to choose from and an integrated payment gateway, your team can spark engaging conversations with prospective ticketholders without lifting a finger.
That’s right, our solution will converse back-and-forth with prospects and gradually move them through your sales funnel. The best bit? Prospects can complete transactions inside the text exchange. Having the flexibility to buy event tickets at the very last minute aligns with changing consumer behaviors and helps to engage hard-to-reach fan segments, such as millennials.
Are you open to exploring the potential of Pogoseat’s Text-to-Buy solution? Still have questions?
Talk to us today.
Pogoseat is proud to work with some of the biggest names in sport and live-entertainment.



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Testimonials
Read what some of our partners said about Pogoseat. Don't just take our word for it.
Dan Lefton
SVP, Ticket Sales & Service
Detroit Pistons
Detroit Pistons

Greg Economou
Ex Chief Commericial Office and Head of Sports

Nick Baker
President & COO
Global Partnerships AEG

Bryan Markiewicz
Senior Director of Ticket Operations Elevate | Penn State University

Todd Pollock
Chief Ticketing Officer & SVP of Ticketing

Trevor Purvis
VP Ticketing Technology & Solutions
Houston Astros
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Nat Harden
SVP, Ticket Sales & Service

Jenny Gower
Head of Ticketing & Supporter services
Brighton & Hove Albion FC
Brighton & Hove Albion FC

Justin Mitchell
Head of Marketing

Linzy Jones
VP Ticketing & Consumer Sales
Sebastian Prevost
Director of Distribution

Russ Stanley
SVP, Ticket Sales & Service
"The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide."

Nick Baker
President & COO, Global Partnerships AEG

Bryan Markiewicz
Senior Director of Ticket Operations at Elevate | Penn State University
"Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering,while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meetsour exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, andthe chance to resell the original seat to a new buyer."

Trevor Purvis
VP Ticketing Technilogy & Solutions

Justin Mitchell
Head of Marketing

Greg Economou
Ex Chief Commericial Office and Head of Sports

Todd Pollock
Chief Ticketing Officer & SVP of Ticketing

Linzy Jones
VP Ticketing & Consumer Sales
Sebastian Prevost
Director of Distribution

Russ Stanley
SVP, Ticket Sales & Service
.svg.webp)
Nat Harden
SVP, Ticket Sales & Service
Dan Lefton
SVP, Ticket Sales & Service

Jenny Gower
Head of Ticketing & Supporter services