Announcement

WhatsApp Cloud API vs On-Premises API

July 1st, 2023

Pogoseat leverages the Cloud API in its WhatsApp integration. Let’s break down the key differences between the WhatsApp Cloud API and the WhatsApp on-premises API.
The WhatsApp Cloud API allows medium and large businesses to communicate with their customers at scale. Using the API, businesses can build systems that connect thousands of customers, enabling both programmatic and manual communication. It is hosted on Meta's cloud servers.
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WhatsApp Business (on-premises API) offers two variations. Both are user-friendly, but only the WhatsApp Business API offers unique benefits that will leverage customer engagement. It is hosted on Business Solutions Provider (BSP) server. Meta realized on-premises API was time-consuming; API updates took longer to become available to businesses.

The WhatsApp Cloud API is a quicker and more cost-effective way for businesses to get WhatsApp API.


Accessibility For Fans
‍The Cloud API enables a straightforward setup without intermediaries. This gives those using Pogoseat’s solutions the ability to connect with fans more easily. WhatsApp’s On-Premises API requires the support of a WhatsApp Business Solution Provider (BSP), introducing an additional layer to the communication process​.

‍Cost Effectiveness
‍The Cloud API emerges as a more economical choice, with Meta covering the hosting costs. The expenses are based solely on the messages exchanged or conversations held, making it an attractive option for engaging a broad fan base. The On-Premises API, reliant on a BSP, incurs setup and maintenance costs alongside any message/conversation charges​.

‍Message Throughput
‍While the On-Premises API can handle a throughput of up to 250 messages per second, the Cloud API initially supports 80 messages per second, combining both sent and received messages. This limit can be extended to 500 messages per second upon request to Meta, facilitating more extensive fan engagement​.

‍Simplified Certificate Management
‍The Cloud API users enjoy the convenience of having their Certificate Authority (CA) certificates managed directly by Meta, relieving them of the administrative burden, unlike the On-Premises API users​.

‍Driving Fan Engagement Among Avid WhatsApp Users
‍Pogoseat's decision to integrate with WhatsApp Cloud API underscores its dedication to revolutionizing fan experiences. Those using Pogoseat are set to benefit from a more direct, economical, and efficient method of fan engagement. This integration simplifies the process of maintaining real-time communication and allows for a higher potential message throughput.

The WhatsApp integration offers an exciting opportunity for sports teams and venues to reach out to their fans, especially younger segments like Gen-Z, who are avid users of WhatsApp. By tapping into this communication channel, you can provide immediate, real-time assistance to fans, significantly enhancing their event experience.

‍Learn more about Pogoseat’s white-label ticketing solutions.

Pogoseat is proud to work with some of the biggest names in sport and live-entertainment.

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Testimonials

Read what some of our partners said about Pogoseat. Don't just take our word for it.
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
Detroit Pistons
"I have been deeply involved in the sports tech realm for over 20 years - including my tenure as Chief Commercial Officer & Head of Sports at Ticketmaster - and I can say with confidence that
 the ‘Text-to-Buy’ and ‘Text-to-Upgrade’ ticketing technology that Pogoseat has created is as good as it gets. I honestly don’t see how anyone wouldn’t want to use this technology as part of their ticket selling repertoire."
Greg Economou
Ex Chief Commericial Office and Head of Sports
"The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide."
Nick Baker
President & COO
Global Partnerships AEG
"Pogoseat has revolutionized our student resale process. Their closed resale marketplace offers a secure and efficient platform for our students to purchase verified student section tickets. Pogoseat’s innovative technology has been a game changer for our students."
Bryan Markiewicz
Senior Director of Ticket Operations Elevate | Penn State University
"Pogoseat has been a great partner. Its text-ticketing platform has been great for us looking to reach new audiences in a simple and efficient way and drive revenues. It has never been easier for fans to purchase tickets to our games. Their full integration with our ticketing system is key to making our program so successful.”"
Todd Pollock
Chief Ticketing Officer & SVP of Ticketing
"Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering,while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meetsour exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, andthe chance to resell the original seat to a new buyer."
Trevor Purvis
VP Ticketing Technology & Solutions
Houston Astros
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services
Brighton & Hove Albion FC
"Pogoseat has been instrumental in the successful launch of our Steelers Student Rush program. Their
technology has made ticket purchasing simple for students and helped open a new channel for us to connect with them. The seamless ticket-buying
process and the crucial integration with Ticketmaster have been foundational to our program’s early success."
Justin Mitchell
Head of Marketing
"Partnering with Pogoseat has helped our organization discover new fans, as well as engaging existing fans with an effortless way to purchase
tickets through our Jets Student Rush and Jets Standby (last-minute) programs. We are pleased with the positive impact this partnership has had
on our fans."
Linzy Jones
VP Ticketing & Consumer Sales
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide."
Nick Baker
President & COO, Global Partnerships AEG
"Pogoseat has revolutionized our student resale process. Their closed resale marketplace offers a secure and efficient platform for our students to purchase verified student section tickets. Pogoseat’s innovative technology has been a game changer for our students."
Bryan Markiewicz
Senior Director of Ticket Operations at Elevate | Penn State University
"Partnering with Pogoseat has enabled us to make tremendous strides in our Ticket Upgrade product offering,while helping us unlock new business opportunities. They have taken our vision and crafted a product flow that meetsour exact requirements, allowing us to keep innovating. Through their integration with our ticketing system, Pogoseat can offer real-time upgrades with up-to-date inventory, ultimate product flexibility, andthe chance to resell the original seat to a new buyer."
Trevor Purvis
VP Ticketing Technilogy & Solutions
"Pogoseat has been instrumental in the successful launch of our Steelers Student Rush program. Their
technology has made ticket purchasing simple for students and helped open a new channel for us to connect with them. The seamless ticket-buying
process and the crucial integration with Ticketmaster have been foundational to our program’s early success."
Justin Mitchell
Head of Marketing
"I have been deeply involved in the sports tech realm for over 20 years - including my tenure as Chief Commercial Officer & Head of Sports at Ticketmaster - and I can say with confidence that
 the ‘Text-to-Buy’ and ‘Text-to-Upgrade’ ticketing technology that Pogoseat has created is as good as it gets. I honestly don’t see howanyone wouldn’t w“ant to use this technology as part of their ticket selling repertoire."
Greg Economou
Ex Chief Commericial Office and Head of Sports
"Pogoseat has been a great partner. Its text-ticketing platform has been great for us looking to reach new audiences in a simple and efficient way and drive revenues. It has never been easier for fans to purchase tickets to our games. Their full integration with our ticketing system is key to making our program so successful.”"
Todd Pollock
Chief Ticketing Officer & SVP of Ticketing
"Partnering with Pogoseat has helped our organization discover new fans, as well as engaging existing fans with an effortless way to purchase tickets through our Jets Student Rush and Jets Standby (last-minute) programs. We are pleased with the positive impact this partnership has had on our fans."
Linzy Jones
VP Ticketing & Consumer Sales
"The upsell initiative we undertook across our global touring shows was a clear success. Pogoseat and their integration with Outbox made it seamless and as a result we were able to drive incremental revenue."
Sebastian Prevost
Director of Distribution
"Pogoseat put together an easy to use seat upgrade program that integrated with our ticketing system as well as our season ticket member consignment program. Their deep integration is key to making our program so successfull."
Russ Stanley
SVP, Ticket Sales & Service
"Pogoseat are able to offer our fans a different experience of the game. Their solution easily integrates with our ticketing platform making it really easy for our fans to use."
Nat Harden
SVP, Ticket Sales & Service
"Pogoseat's text-ticketing solution was exactly the right platform we were looking for to reach new audiences in a simple and efficient way. It's about as easy as it gets for our fans to purchase tickets with just a text."
Dan Lefton
SVP, Ticket Sales & Service
"Pogoseat helped us to allow our supporters to experience premium upgrade offerings and generate ancillary revenue in the process. We are very please with our partnership."
Jenny Gower
Head of Ticketing & Supporter services

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